Reporting to the Marketing Director, the incumbent will lead a small team and will be responsible for formulating and implementing marketing strategies in support of the growth initiatives. He / She will be responsible for marketing communications, managing customer campaigns rollout, overseeing budgets of the programs and monitoring results, managing e-sales and other new marketing channels, developing and executing ATL and BTL promotions for all channels and conducting competitive study of the insurance market.
Requirements:
- Bachelor Degree in Business Administration or Marketing with minimum 8 years’ marketing experience in insurance / banking industry with direct marketing experience;
- Knowledge of insurance products and hands-on online marketing experience are highly preferred, including online promotion, website revamp and internet projects;
- Strong project management and communication skills in dealing with different teams to ensure campaigns rolling out on time;
- Good business sense with analytical abilities and presentation skills;
- Able to work multi-tasks and provide creative solution to problems under tight schedule;
- Proactive, self-driven and hardworking team leader and player, able to motivate subordinates or members of the work groups.
Please send your resume and expected salary to Human Resources Manager:
- 25/F Sunning Plaza, 10 Hysan Avenue, Causeway Bay, Hong Kong or
- Fax to 2535-7677 or
- Email to hrhk@cigna.com.