Marketing

Senior Executive, Customer Value Management

The incumbent will provide business and marketing recommendations based on marketing intelligence and data analytics. He/she will realize the profitable potential of customer value within CIGNA’s business requirements and thereby raise awareness of CVM benefits within CIGNA.

Key Responsibilities:

Help CIGNA continuously understand its customers and business thereby provide the most appropriate services to customers and achieve optimal customer value;
Work closely with Sales and Client Relationship Management teams;
Conduct tracking and evaluation of marketing campaigns to enhance campaign effectiveness;
Provide business / customer insights to all sales and distribution channels for nourishing existing client relationships and securing business opportunities;
Execute marketing campaigns in areas of producing profitable customer leads;
Assist in customer value model development and validation.

Requirements:

Degree Holder in Marketing, Statistics, Computer Science or Information Technology
Minimum 2 – 3 years working experience in insurance / financial services industry, preferably in customer data analytics;
Highly analytical with good communication and interpersonal skills;
Experience in campaign management and analysis;
Hands-on experience in working with SAS or other statistical tools is a plus;
Able to multi-task and work under tight timelines;
Independent, organized, careful and attentive to details;
Good team player as well as fast learner;
Excellent written and spoken English and Chinese.

Please send your resume and expected salary to Human Resources Manager:
   - 25/F Sunning Plaza, 10 Hysan Avenue, Causeway Bay, Hong Kong or
   - Fax to 2535-7677 or
   - Email to hrhk@cigna.com.

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Marketing