Marketing

Manager, Marketing

Key Responsibilities: 

 

  • Initiate and formulate marketing strategy and marketing plan for DTC Customer channels including online and above-the-line to achieve the annual sales target;
  • Manage and co-ordinate resources to deliver marketing activities with internal and external parties;
  • Responsible for project management for campaigns roll out;
  • Manage P&L for each campaign and annual plan by channel;
  • Work on annual A&P and provide efficient A&P allocation for each campaign;
  • Manage media and creative agencies to develop sales drive advertising campaign and ensure on-time delivery with good quality;
  • Work closely with marketing communication and RP team to formulate communication strategy of the campaign to achieve high brand exposure and awareness;
  • Responsible for pre and post campaign evaluation and propose improvement for future planning;
  • Provide direction to sub-ordinate and guide them to achieve business objectives and target of each campaign;
  • Solicit merchant offers for different marketing programs to drive up the sales
  • Conduct competitive study of insurance market;
  • Prepare presentation to senior management on marketing proposal and get approval.

Requirements: 

 

  • Bachelor degree in Business Administration or Marketing with minimum 10 years’ marketing experience in insurance/ banking industry with direct marketing experience;
  • Knowledge of insurance or financial products preferable;
  • Hands-on online or ATL marketing planning and campaign experience;
  • Strong project management to manage the deliverable of corresponding teams/ departments to ensure campaign roll out on time;
  • Strong communication skills in dealing with different levels of people;
  • Good business sense with analytical abilities and presentation skills;
  • Ability to work multi-tasks under tight schedule and equipped with strong problem-solving skills, proactive and hardworking team leader and player; and
  • Ability to be self-driven and good leader to motivate the subordinate or members of work group.

Please send your resume and expected salary to Human Resources Manager:
   - 25/F Sunning Plaza, 10 Hysan Avenue, Causeway Bay, Hong Kong or
   - Fax to 2535-7677 or
   - Email to hrhk@cigna.com.

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